Product Marketing Engineer

South Plainfield, NJ 11/12/2019
MacDermid Alpha Electronics Solutions, a world leader in the development, manufacturing, and sales of innovative materials used in the assembly electronics, industrial joining and Photo Voltaic market places, is seeking a Product Marketing Specialist for their South Plainfield, NJ location.

GENERAL PURPOSE OF JOB The purpose of this position is to provide technical support to the Power Electronics group as it relates to existing products as well as new and developing products. The position is also responsible for leading a variety of marketing related projects.


  • Create and maintain Technical Bulletins, Product Flyers, Product Manuals, and other product related collateral.
  • Provide assistance with the reconciliation of Item Numbers, MSDS approvals, raw material questions and other internal system and process related issues.
  • Collect and disseminate technical data for global portfolio managers, sales and customer technical support teams.
  • Prepare technical papers, articles and other types of communication and reports.
  • Create and maintain database of market information related to Power Electronics and large area sintering, such as wide band gap semiconductors, inverters, modules, discretes, automotive electrification, ADAS, whitepapers, competitive information, etc.
  • Contributes to bottom line results in high energy and dynamic situations that require teamwork, planning, communication and implementation / execution skills. Emphasis should be on on-time project completion to drive revenue growth, market share gain, and margin enhancement.
  • Work with Operations and Global Process Engineering Group to ensure product samples are available pre-launch and that material is available for sale post launch. Ensure that the appropriate items numbers are set up in the ERP system.
  • Manages day-to-day progress of projects and keep Manager, Project Champion and other interested parties updated via timely and responsive communication.
  • As appropriate, can assist the Project Manager for an NPD project. In this capacity, the Project Manager will be responsible for leading a 6 member, cross functional team through the Alpha NPD 2.0 phase gate process, including the creation of the overall project plan and validation of financial metrics for a given NPD project.
  • As appropriate, can assist the Project Manager for an Applications project that has been approved and resourced by the R&D team.
  • Identify areas where processes can be improved, costs could be reduced, or timelines can be accelerated to shorten time to market for new products.
  • Work with Global and Regional Marketing Communication teams to support creation of collateral for product launch, industry education and positioning, and promotions.
  • Conducts market research projects as needed and defined by the Marketing team. The market research can include basic data collection via internet, surveys and both internal and externally conducted interviews, collation and organization of the raw data and assessment of the implications of the data. Finally working with the project sponsor in the development of a close out market research report and recommended actions from the project.
  • Have the ability to independently work in a research area without direct supervision given a well defined set of research goals.
  • Participates in Six Sigma projects as appropriate.
  • Works closely with other functions such as Operations, GPEG, Quality and R&D to achieve the defined goals and deliverables for assigned projects and successfully complete assigned tasks.

    QUALIFICATIONS: The qualified candidate must:

  • Possess a BS degree in a technical discipline preferably an engineering field.
  • Two to five years of related experience.
  • Experience in the electronics assembly industry a plus.
  • Must possess proficient computer skills in Microsoft Office
  • Must be able to travel both internationally and domestically up to 10% of working time. All applicants should apply online at

    "Equal Opportunity Employer: Minority/Female/Veteran/Disabled – E-Verify Company”