Market Segment Manager, Electronics

Indianapolis, IN 03/19/2020
Specialty Coating Systems is seeking a Marketing professional with Electronics experience. The Market Segment Manager plans, develops and coordinates the strategic and tactical global marketing plans for the SCS’ Electronics Segment. This Manager ensures that strategies are consistent with the overall objectives for SCS in maximizing market share and profitability, and also determines feasibility of existing and new markets. This Manager will lead SCS into those identified markets on a global basis.


• Collaborates with the SCS global sales team in preparation and management of market specific customer budgets.

• Determines new markets to compete in and prioritizes product opportunities to maximize sales and profits.

• Researches, conducts feasibility studies and recommends global strategies and plans to enhance vertical markets for SCS products and services.

• Manages SCS sub-vertical programs to ensure market opportunities are strategically assessed, developed and managed through commercialization efforts.

• Targets accounts and works with Sales in the development of the relationship, and collaborates in the sale to the customer.

• Develops product presentations for current and new products and markets.

• Provides market specific training to global SCS Sales teams.

• Communicates strategies and market activities to members of Sales, Operations, Engineering, R&D and Sr. Management. Establishes excellent working relationships with all SCS personnel.

• Collaborates with Marketing Communications in the development and execution of market specific communication programs, trade shows, and technical symposiums.

• Travels domestically and internationally approximately 25% - 30% of the time.


• Stays abreast of changes and developments in the field through training, reading, researching, classes and seminars, and discussions with others.

• Prepares, publishes and presents technical papers.

• May assist in other areas or perform other duties as required by fluctuating business needs.