STRATEGIC CONSIDERATIONS IN MANAGING OEM CUSTOMER RELATIONSHIPSAuthor: Susan E. Mucha
Company: Powell-Mucha Consulting
Date Published: 9/22/2002 Conference: SMTA International
This paper looks at strengths, weaknesses, opportunities and threats (SWOTs) in current EMS-OEM relationship trends and makes recommendations for effective strategies to maintain and grow customer relationships. In particular, it focuses on:
Its recommendations focus on strategies to retain and grow existing business while identifying new business opportunities aligned with effective core business models.
Key words: contract manufacturing, EMS, EMS/OEM relationships.
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